EMMEBI Italia
INSPIRED BY NATURE
CULTIVATING DIVERSITY SINCE 1990
Love for nature and passion for the world of hairdressing met in 1990. Emmebi Italia was born to fill the lack of natural professional hair care products, founded by long-time friends Adriano Vecchi and Fabio Ricci, who had a strong desire to bring a fresh perspective to the industry. This has resulted in more than 30 years of providing products of excellent quality and respect for people and the environment.

BEAUTY

We are very close in spirit to Emmebi's aim of enhancing people’s authentic beauty, as well as to the philosophy of its two founders about beauty itself.

ADRIANO:  “Beauty is that thing that gives me a positive feeling when I come into contact with it. It is in everything: in a gesture, in a thought, in a shape in nature. Authentic beauty, not artificial, not aimed at perfection but, on the contrary, emphasising the difference that is the true beauty of the individual".

FABIO:  “Hard to describe beauty. Beauty is everything that attracts us and is present, especially in the simplest things. According to the classics: Simplicity is the greatest tribute to beauty. We would like to make it accessible to everyone through a basic combination of the simplicity of nature and the intelligence of science".

MISSION
To help hair care professionals to enhance people’s authentic beauty through specific professional products inspired by the most beautiful and genuine thing we have in this world: Nature. Nature can give us the vibrations to feel better with ourselves and with the others in a simple, unique and transparent way.
VISION
The desire to express a different concept of beauty, capable of combining specific values: quality, simplicity, respect and uniqueness. We constantly need to point to Nature and reconnect with its pure energy every day, because we come from Nature and to her we shall return.

Values

Simplicity

This value is conveyed through the ease of use of Emmebi Italia products: they are mixable, versatile, highly concentrated and effective from the first application. It is reflected in the elegance of packaging and in the company’s straightforward approach.

Sustainability

At the heart of the company is a deep-rooted respect for both people and the environment. The basis of daily work is the constant pursuit of making even more sustainable and the least harmful choices possible. For example, the use of 100% recyclable, environmentally sustainable PET and Glass containers.

Innovations and research

A trendsetter, the company is at the forefront of the industry in creating unique formulas. The company is constantly on the move, keeping abreast of the latest developments in the beauty industry.

Self-Made

A living example that with a vision, strong goals, a pinch of ambition, a spirit of hard work, passion and unwavering belief, dreams can come true. Emmebi Italia remains humble and driven by the progress of the past three decades. Its work ethic centers on respecting, motivating, and empowering collaborators and customers to express themselves and achieve their goals.

Plant-based

The products offer carefully researched and selected natural active ingredients combined with the latest and most advanced cosmetic technology.

Made in Italy

“Made In Italy” is the winning rank of the fashion and beauty sector: it has become a real brand in every sense of the word. Almost all the products and suppliers are Italian, and in this way the company chooses quality.

Passion

Passion is the only source of new energy. Without it, it would be impossible to work with joy, spirit, determination and continuity. It is a sort of anthem to life that imbues everything we do every day.

Dedication

Sharing knowledge and value with more than 30 international importers and growing. The export market currently represents 41% of Emmebi Italia's total turnover.

Complex approach:

Hair beauty

Scalp treatments

Protection and maintenance

Texture and style

Color and bleaching

Permanent waving and straightening

Get in touch with us
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